Marketing dashboard with an AI assistant
One screen for all three, with what moved and what looks wrong in plain words, and answers to whatever you ask next.
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The Glancely Overview and its assistant, shown with sample data.
Works with Google Analytics, Google Search Console and Google Ads
Why Glancely
Most tools show you numbers and leave the reading to you. Glancely reads them first.
Every figure is checked against its own history, weekday by weekday, and anything unusual is written up in a sentence. It also points out what has been quietly costing you: a device that converts at half the rate, ad money on searches that never convert, a channel that dried up.
When nothing stands out, it says nothing.
"Why did Friday spike?" "Which campaign brought the most sales last month?" Ask in plain words, about any period — the assistant reads your live data, says which dates it used, and draws a chart when one helps.
Pin a good answer to a page and refresh it any time.
Spend from Google Ads, next to the revenue Google Analytics recorded — per channel and per campaign, in one table. "€3.40 back for every €1 spent", not a ratio to decode.
Where two numbers can't honestly be joined, it says so.
A quick tour
Nothing to build, no formulas, no data warehouse. Every page reads your Google data live.
Visits, sales or leads, revenue and search, each against the period before, with where visits came from and how far they got.
Ad spend and revenue side by side, so the question "is paid worth it?" has an answer on one row.
What did each campaign bring in?
| Campaign | Spent | Revenue | Back per €1 |
|---|---|---|---|
| Brand — Exact | €2,140 | €9,630 | €4.50 |
| Spring Sale | €3,860 | €11,200 | €2.90 |
| Retargeting — All | €1,420 | €1,130 | €0.80 |
| Display — Test | €690 | unmatched | — |
Which property, Search Console site or ad account is doing best — ranked, with who is growing fastest and who is falling behind.
Which property is doing best?
| Property | Visits | Change | Conv. rate |
|---|---|---|---|
| Northwind Store | 84,300 | +18.2% | 3.9% |
| Contoso Outlet | 52,100 | +2.4% | 2.7% |
| Fabrikam Blog | 31,800 | −6.1% | 0.4% |
The searches that bring you visits, the ones slipping down the page, and the ones you pay for while already ranking.
Almost there
| Search | Shown | Position |
|---|---|---|
| running shoes for flat feet | 12,400 | 8.4 |
| trail running shoes women | 9,850 | 11.2 |
| waterproof hiking boots | 7,300 | 6.9 |
Turn a page into a PDF for a client or a colleague: monthly performance, search, paid and revenue, or sites side by side. Download it, or have it emailed on a schedule.
Monthly performance — August
Northwind Retail · compared with July
Worth knowing
Mobile converts at half the rate of desktop — 2,300 more sales if it matched.
Sends on the 3rd · to 3 people
Illustrations shown with sample data.
Clients
Your agency · one workspacePeople
Teams & agencies
Connect every client's properties in one go and sort them as you connect. Look at them together or one at a time, and invite each client to see their own — and nobody else's.
Built around your business
Most analytics tools assume you sell products and leave everyone else translating "purchases" into what they actually count. Tell Glancely what a win is — a lead, a booking, a sign-up — and every page, report and answer uses your word.
Numbers you can defend
A dashboard that is confidently wrong is worse than none. Glancely is careful in the places where most tools quietly aren't.
Optional depth
Google Analytics can send every raw event to BigQuery. Most teams who switch it on never read it, because that means writing SQL. Connect it to Glancely and a page called Behaviour answers what the reporting tools can't: the order things happened in, your own custom events, and history further back than Analytics keeps.
Tracking health
Can you trust the numbers?
Funnel
Who gets through, and how fast
Each person counted once, only if they did the steps in order.
What goes with buying
Which of your own events come before a sale
Linked, not proven — and the page says so.
Customers
Who comes back, and when
Search & forms
What people look for on your site
What is broken
Not just what changed
Something failing for months is never an “unusual change”, so only your own events show it.
Also on the page: attribution under five models, the routes people take, products, and cohorts. Routes and search terms are aggregated — never an individual visitor, and never a route so rare it could only belong to one person.
Optional, and included. Everything else on this page works without it. It is not a paid add-on and not a different plan: Pro includes 1 TB of raw-event reading a month and Business 3 TB. Setup is one read-only grant on the single dataset Analytics writes to, and the queries are billed to us, not to you.
Sample panels, shown with sample data.
Privacy first
Every page reads your data live from Google when you open it. Your analytics are never copied into our database.
When the assistant answers a question or explains a change, only the figures it needs are sent to Anthropic's Claude to write the reply. The privacy policy lists everything we keep, and for how long.
Getting started
Signing in asks only for your name and email. Access to Google Analytics, Search Console and Ads is asked for only when you connect each one. Glancely never changes anything.
As many Google Analytics properties as you like, in one go — sorted into clients if you have them.
Glancely reads what counts as a win — a sale, a lead, a booking — from your own key events and asks you to confirm it. Add Search Console and Ads whenever you like.
Start with 14 days free — no card needed. Setup takes minutes: sign in with Google and connect your first property.
Answers from our help articles
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